Associate Director of Marketing, Toys, Photo, and Personalization

Walmart Stores SAN BRUNO, CA

About the Job

Position Description


As Associate Director, you will have the unique and exciting role of leading marketing on behalf of some of Walmart.com’s most exciting categories: Toys, Photo, and Personalization. This Within this role you will manage the ‘brand’ of these categories and develop marketing plans to drive these businesses. You will liaise heavily with cross-functional partners (Marketing Channels, Analytics, Creative Services, Product, etc.) to ensure the success of the categories that you represent.

The ideal candidate is a highly analytical, creative, and organized marketer who has a proven track record in growing businesses and is able to jump in and make an immediate impact.

Responsibilities:
•Develop category specific, customer-centric, marketing plans with attention to detail; focused on driving combinations of awareness, acquisition and retention. Liaise heavily with media, brand, and retention teams to ensure business objectives and supporting key marketing strategies are met in a timely manner and within budget.
•Leverage internal creative teams and agencies to build breakthrough creative to drive category adoption and growth.
•Work closely with colleagues in marketing, retail, and product to support overall Walmart.com vision for growth – ensure we are supporting and telling a cohesive story through retail marketing efforts.
•Obtain deep category knowledge to help drive category growth at scale and influence marketing-adjacent decisions (pricing, product launches, merchandising, assortment, curation, packaging, design). Collaborate heavily with Retail category teams.
•Manage relationships with business partners within the Retail organization to ensure alignment on goals and visibility into Marketing’s impact; identify and seek approval to attack new opportunities.
•Build, track, and monitor category-specific marketing performance; manage campaigns (leveraging various internal marketing teams and agencies when needed); track to specific forecast and budget.
•Grow an understanding of consumer habits for your categories (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV.
•Ideate on and share results cross-functionally, constantly. Act as ambassador for your categories marketing across walmart.com cross-functional teams.
Develop a deep understanding of Walmart's media calendar, on-site and mobile properties, and opportunities, to speak effectively to our internal and external partners to grow the business.
•Partner with internal and external leaders (design, merchandising, tech, product management, and senior executives) to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact.
•Manage budget on behalf of your categories and within the larger Entertainment structure using Entertainment Marketing’s team tools and report to Marketing and Retail leadership of Marketing channel and program efficacy.
•Establish and maintain expert knowledge of the latest innovations and opportunities impacting the marketing landscape and our partners.


  • Develops business strategies for assigned Marketing categories (for example, search engine optimization (SEO))
  • Develops continuous improvements to online marketing systems, processes, and capabilities
  • Drives the execution of multiple business plans and projects
  • Ensures business needs are being met
  • Manages the budget for assigned Marketing category (for example, search engine optimization (SEO))
  • Manages vendor relationships and contracts for Marketing initiatives
  • Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity
  • Provides guidance across the company (for example, international markets) regarding Marketing processes
  • Provides supervision and development opportunities for associates

Minimum Qualifications


•Bachelor s degree in Business, Communications, or related field and 7+ years of experience in marketing or related field OR 10+ years of experience in marketing or related field.
•8+ years in ecommerce and/or acquisition marketing.
•Experience working cross-functionally in a highly matrixed organization and building plans both top-down and bottoms-up.
•Ability to manage E2E marketing campaigns (from briefing through measurement) focused on different stages of the acquisition funnel.
•Excellent communication and presentation skills, with a high attention to detail.
•Sharp creative eye, experience testing and learning messaging and creative.
•Risk-taker, comfortable in fast-paced environment; go-getter, capable of managing multiple projects, priorities.
•Creative and collaborative team player who can work with multiple cross-functional stakeholder groups, influence decisions, and work under pressure.
•Proven ability to work with data to understand and analyze performance, optimize plans, drive decisions, and measure impact to the business.
•Knowledge of and interest in ecommerce customer behavior, retail, brand and direct response marketing.

Additional Preferred Qualifications


•Vertical experience in one or more of the associated categories.
•MBA.
•Merchandising and/or curation experience.

Company Summary


The Walmart eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better.  With the help of some of the brightest minds in technology, merchandising, marketing, supply chain, talent and more, we are reimagining the intersection of digital and physical shopping to help achieve that mission.

Position Summary


As Associate Director, you will have the unique and exciting role of leading marketing on behalf of some of Walmart.com’s most exciting categories: Toys, Photo, and Personalization. This Within this role you will manage the ‘brand’ of these categories and develop marketing plans to drive these businesses. You will liaise heavily with cross-functional partners (Marketing Channels, Analytics, Creative Services, Product, etc.) to ensure the success of the categories that you represent.

The ideal candidate is a highly analytical, creative, and organized marketer who has a proven track record in growing businesses and is able to jump in and make an immediate impact.

Responsibilities:
•Develop category specific, customer-centric, marketing plans with attention to detail; focused on driving combinations of awareness, acquisition and retention. Liaise heavily with media, brand, and retention teams to ensure business objectives and supporting key marketing strategies are met in a timely manner and within budget.
•Leverage internal creative teams and agencies to build breakthrough creative to drive category adoption and growth.
•Work closely with colleagues in marketing, retail, and product to support overall Walmart.com vision for growth – ensure we are supporting and telling a cohesive story through retail marketing efforts.
•Obtain deep category knowledge to help drive category growth at scale and influence marketing-adjacent decisions (pricing, product launches, merchandising, assortment, curation, packaging, design). Collaborate heavily with Retail category teams.
•Manage relationships with business partners within the Retail organization to ensure alignment on goals and visibility into Marketing’s impact; identify and seek approval to attack new opportunities.
•Build, track, and monitor category-specific marketing performance; manage campaigns (leveraging various internal marketing teams and agencies when needed); track to specific forecast and budget.
•Grow an understanding of consumer habits for your categories (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV.
•Ideate on and share results cross-functionally, constantly. Act as ambassador for your categories marketing across walmart.com cross-functional teams.
Develop a deep understanding of Walmart's media calendar, on-site and mobile properties, and opportunities, to speak effectively to our internal and external partners to grow the business.
•Partner with internal and external leaders (design, merchandising, tech, product management, and senior executives) to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact.
•Manage budget on behalf of your categories and within the larger Entertainment structure using Entertainment Marketing’s team tools and report to Marketing and Retail leadership of Marketing channel and program efficacy.
•Establish and maintain expert knowledge of the latest innovations and opportunities impacting the marketing landscape and our partners.