Senior Manager, Growth Marketing

Walmart Stores SAN BRUNO, CA

About the Job

Position Description


Walmart.com, with an annual run rate of $10B+ in revenue, is growing rapidly and has aggressive goals of continued growth. This growth is driven by a compelling value proposition and a significant increase in marketing investment. The building and operation of an efficient marketing organization that is data and insights driven to manage this marketing investment is critical to enable this aggressive growth. The Business Operations team in Walmart.com’s marketing organization is responsible for driving the efficient operations of the marketing activities across media channels and retail verticals.

The Sr. Manager, Growth Marketing, located in our San Bruno offices, reporting into the Director of Marketing Business Operations, will be a key role that will work closely with the product and media teams to increase the productivity of media investment and traffic on Walmart.com by affecting the product offering or the product experience on site and in the app. This leader will find growth opportunities and hacks to drive customer and revenue growth in rapid data driven iterations.

Key Responsibilities:
•Synthesize existing web/media data and then work cross functionally with the marketing organization and the product teams to create prioritized hypotheses on product offering and product experience iterations that can increase productivity of traffic and marketing investments by optimizing conversion rate or increasing customer basket sizes.
•Partner with the marketing analytics and product organization to ensure that we have the appropriate technology stack and reporting framework to run and measure tests effectively.
•Work cross functionally with the marketing and product teams to define and implement A/B tests and experiments to prove or disprove hypothesis.
•Socialize the results in companywide forums and insights from tests and follow through on execution of good outcomes into mainstream experiences.
•Begin with macro tests and then drive insights into customer segment specific tests that are more granular.
•As the program matures run experiments across the lifecycle of the customers.
•Be the thought leader within the marketing organization on data driven growth marketing mindset.
•Publish and maintain a learning agenda and repository of previous insights and learnings for the marketing organization and create a culture of data drive learning in the organization.

Minimum Qualifications


•5+ years of professional experience in data driven, eCommerce or fast growing digital organization.
•Experience with clear definitions of business requirements and product requirements definition.
•Strong experience setting up and running A/B test and Conversion Rate Optimization in a digital organization.
•Expert understanding of hypothesis testing and running confidence intervals on test outcomes.
•Deep familiarity with homegrown testing platforms or 3rd party testing vendors (Optimizely, Mixpanel).
•Deep familiarity with Web analytics toolsets such as the Omiture suite or Google analytics.
•Rock solid foundation in data analytics and ability to use data to tell a story that drives insights and recommends outcomes and actions.
•Product management experience desirable.
•Strong written and oral communication skills to document and socialize hypothesis and results.
•Ability to work cross functionally and high attention to detail.

  • Bachelor s degree in Business, Communications, or related field and 5 years experience in marketing or related field OR 8 years experience in marketing or related field.

Additional Preferred Qualifications


•Data science toolset to run statistical analysis in R/SAS/SPSS preferred.
•Master’s degree in a data science or statistical field is a nice to have.

Company Summary


The Walmart eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better.  With the help of some of the brightest minds in technology, merchandising, marketing, supply chain, talent and more, we are reimagining the intersection of digital and physical shopping to help achieve that mission.

Position Summary


Walmart.com, with an annual run rate of $10B+ in revenue, is growing rapidly and has aggressive goals of continued growth. This growth is driven by a compelling value proposition and a significant increase in marketing investment. The building and operation of an efficient marketing organization that is data and insights driven to manage this marketing investment is critical to enable this aggressive growth. The Business Operations team in Walmart.com’s marketing organization is responsible for driving the efficient operations of the marketing activities across media channels and retail verticals.

The Sr. Manager, Growth Marketing, located in our San Bruno offices, reporting into the Director of Marketing Business Operations, will be a key role that will work closely with the product and media teams to increase the productivity of media investment and traffic on Walmart.com by affecting the product offering or the product experience on site and in the app. This leader will find growth opportunities and hacks to drive customer and revenue growth in rapid data driven iterations.

Key Responsibilities:
•Synthesize existing web/media data and then work cross functionally with the marketing organization and the product teams to create prioritized hypotheses on product offering and product experience iterations that can increase productivity of traffic and marketing investments by optimizing conversion rate or increasing customer basket sizes.
•Partner with the marketing analytics and product organization to ensure that we have the appropriate technology stack and reporting framework to run and measure tests effectively.
•Work cross functionally with the marketing and product teams to define and implement A/B tests and experiments to prove or disprove hypothesis.
•Socialize the results in companywide forums and insights from tests and follow through on execution of good outcomes into mainstream experiences.
•Begin with macro tests and then drive insights into customer segment specific tests that are more granular.
•As the program matures run experiments across the lifecycle of the customers.
•Be the thought leader within the marketing organization on data driven growth marketing mindset.
•Publish and maintain a learning agenda and repository of previous insights and learnings for the marketing organization and create a culture of data drive learning in the organization.