Manager, Consumables Campaign Operations

Walmart Stores SAN BRUNO, CA

About the Job

Position Description


The Campaign Operations Manager will be a key member of the Consumables Marketing team, serving as the “glue” between merchandising and e-commerce and stores marketing teams. You will responsible for planning end to end marketing campaigns for the Consumables department, working cross-functionally.

Responsibilities:

Planning:
•Own and manage the Marketing Campaign calendar for Consumables Marketing, collecting input from Retail, Product, Seasonal Marketing and Stores Marketing to build a customer-centric, comprehensive horizontal and vertical campaign calendar.
•Serve as primary liaison between Category Marketing and Retail (Merchandising), ensuring both parties are aligned on priority marketing stories on a monthly and quarterly basis.
•Serve as primary liaison with the Homepage and Seasonal Marketing team, ensuring that key stories and business priorities are activated in the right places for maximum traffic and exposure.
•Liaise with stores marketers to build omni-channel strategy and share campaign planning updates.
•Coordinate annual, quarterly and monthly planning meetings of the marketing team.

Execution:
•Work closely with Site Merchandising, Creative, and Acquisition/Retention marketers to bring to life detailed marketing campaign site experiences and assets, ensuring end-to-end consistency throughout the customer journey.
•Work closely with Site Merchandising on conversion rate and site optimization for marketing landing destinations.
•Assist in monitoring campaign performance relative to defined objectives, working with Site Merchandising to report on metrics dashboards and creation of reports on progress, problems and solutions.
•Provide project management and operational support for key projects, managing to timelines and deliverables.
•Collect feedback and input from stakeholders across the organization and actively participate in the ongoing optimization of the marketing planning process.

  • Achieves marketing objectives for one or more key segments
  • Coordinates, completes, and oversees job-related activities and assignments
  • Develops annual plan(s) for one or more key segments
  • Drives sales growth and changes in customer attitudes and behaviors for one or more key segments
  • Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity
  • Manages project and initiative performance
  • Provides supervision and development opportunities for associates

Minimum Qualifications


•3+ years of experience in managing projects for Marketing or Product, plus if proficient in a project or product management tool (Asana, Jira, etc.).
•Highly organized with the ability to manage multiple projects under strict deadlines.
•Strong operational skills and high ability to prioritize work flow.
•Superior interpersonal and communication skills, both written and oral, and ability to work well with all levels and teams.
•Sound judgment and excellent problem-solving skills.
•Highly collaborative with cross-functional teams, with ability to provide actionable insights and quick solutions.


  • Bachelor s degree in Business, Communications, or related field and 3 years experience in marketing or related field OR 5 years experience in marketing or related field.

Additional Preferred Qualifications


  • 1 year experience managing cross-functional teams.
  • 1 year of supervisory experience.
  • 2 years experience in online marketing.
  • 2 years experience managing vendor contracts and relationships.
  • 3 years experience in direct or indirect retail marketing, including product marketing and brand management.
  • Master's degree in Business Administration or related field.

Company Summary


The Walmart eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better.  With the help of some of the brightest minds in technology, merchandising, marketing, supply chain, talent and more, we are reimagining the intersection of digital and physical shopping to help achieve that mission.

Position Summary


The Campaign Operations Manager will be a key member of the Consumables Marketing team, serving as the “glue” between merchandising and e-commerce and stores marketing teams. You will responsible for planning end to end marketing campaigns for the Consumables department, working cross-functionally.

Responsibilities:

Planning:
•Own and manage the Marketing Campaign calendar for Consumables Marketing, collecting input from Retail, Product, Seasonal Marketing and Stores Marketing to build a customer-centric, comprehensive horizontal and vertical campaign calendar.
•Serve as primary liaison between Category Marketing and Retail (Merchandising), ensuring both parties are aligned on priority marketing stories on a monthly and quarterly basis.
•Serve as primary liaison with the Homepage and Seasonal Marketing team, ensuring that key stories and business priorities are activated in the right places for maximum traffic and exposure.
•Liaise with stores marketers to build omni-channel strategy and share campaign planning updates.
•Coordinate annual, quarterly and monthly planning meetings of the marketing team.

Execution:
•Work closely with Site Merchandising, Creative, and Acquisition/Retention marketers to bring to life detailed marketing campaign site experiences and assets, ensuring end-to-end consistency throughout the customer journey.
•Work closely with Site Merchandising on conversion rate and site optimization for marketing landing destinations.
•Assist in monitoring campaign performance relative to defined objectives, working with Site Merchandising to report on metrics dashboards and creation of reports on progress, problems and solutions.
•Provide project management and operational support for key projects, managing to timelines and deliverables.
•Collect feedback and input from stakeholders across the organization and actively participate in the ongoing optimization of the marketing planning process.