Senior Manager, Home Page and Global Site Programming

Walmart Stores SAN BRUNO, CA

About the Job

Position Description


The Home Page Marketing team, in collaboration with the retail organization (the merchants), develops marketing plans based on a deep understanding of customer mindset and shopping missions by time of year, holiday, and category.
We are looking for a growth marketer who is adept at translating elements of the brand, customer mindset and business priorities into a distinctly Walmart point of view. The Manager of Home Page Marketing will lead a team to apply their creative and strategic thinking skills to business-led stories and events, and then develop their analytical skills to measure campaign performance and uncover insights that will help us continue to continue to better the customer experience. The ideal candidate will be an energetic self-starter who can effectively drive strategy development, execution and optimization.

Challenges you’ll be tackling
•You’ll dive deep into marketing strategy, landing page development, and analytics to drive business performance
•You’ll use customer insights and performance data to build new, cross-category experiences that introduce customers to retail moments in creative ways
•You’ll bring an innate ability to inspire and align different cross functional team members on a shared goal
•You’ll advocate for our customer, collaborating with tech and design to develop innovative, winning user experiences
•You’ll create an environment of continuous performance monitoring and improvement, driving learning-based testing and optimization

Responsibilities
•Lead a team of talented marketers to create and build dynamic Walmart home page and cross-category shops on the site
•Evaluate creative briefs and execution plans for global stories to drive clear creative briefs and efficient, effective experiences
•Connect weekly mindset and tone with brand and enterprise level priorities using a routine framework for evaluating stand-alone, versus insight-driven, seasonal initiatives
•Develop and improve global site planning process from planning to editorial to end point executions that inspires basket building and shopping across the site
•Lead weekly ‘walk the store’ meetings with executive team to present and navigate experiences and present learnings from the prior week
•Lead monthly and quarterly executive reporting and insight generation for home page and landing page performance in collaboration with Analytics that delivers crisp, actionable opportunities for improvement and new capabilities development
How you’ll know it’s right
•If you have the drive to think differently, driving results and solving problems in fun and innovative ways…
•If you have a passion and an eye for the customer perspective, compelling visual merchandising, and the shopper journey…
•If you enjoy taking risks and getting things done, in a dynamic, fast-paced environment...

Minimum Qualifications


•3-5 years in eCommerce and/or acquisition marketing. MBA or Master’s degree a plus
•Strategic, customer-centric approach to developing a marketing message (creative brief writing) and communicating objectives with downstream business partners in creative, site build, etc.
•Ability to evaluate and analyze a digital experience with a high attention to detail, providing opportunities for improvement including big picture improvements and specific action points
•Passion for analytical data to understand and analyze customer response including strong Excel modeling skills; advanced working knowledge of digital KPI’s; and ability to concisely synthesize data into key action points
•Ability to influence and mobilize cross-functional teams
•Strong communication skills. Creative and collaborative team player who can work with multiple cross-functional stakeholder groups
•Go-getter, capable of managing multiple projects & priorities

Additional Preferred Qualifications


MBA

Company Summary


The Walmart eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better.  With the help of some of the brightest minds in technology, merchandising, marketing, supply chain, talent and more, we are reimagining the intersection of digital and physical shopping to help achieve that mission.

Position Summary


The Home Page Marketing team, in collaboration with the retail organization (the merchants), develops marketing plans based on a deep understanding of customer mindset and shopping missions by time of year, holiday, and category.
We are looking for a growth marketer who is adept at translating elements of the brand, customer mindset and business priorities into a distinctly Walmart point of view. The Manager of Home Page Marketing will lead a team to apply their creative and strategic thinking skills to business-led stories and events, and then develop their analytical skills to measure campaign performance and uncover insights that will help us continue to continue to better the customer experience. The ideal candidate will be an energetic self-starter who can effectively drive strategy development, execution and optimization.
Challenges you’ll be tackling
• You’ll dive deep into marketing strategy, landing page development, and analytics to drive business performance
• You’ll use customer insights and performance data to build new, cross-category experiences that introduce customers to retail moments in creative ways
• You’ll bring an innate ability to inspire and align different cross functional team members on a shared goal
• You’ll advocate for our customer, collaborating with tech and design to develop innovative, winning user experiences
• You’ll create an environment of continuous performance monitoring and improvement, driving learning-based testing and optimization
Responsibilities
• Lead a team of talented marketers to create and build dynamic Walmart home page and cross-category shops on the site
• Evaluate creative briefs and execution plans for global stories to drive clear creative briefs and efficient, effective experiences
• Connect weekly mindset and tone with brand and enterprise level priorities using a routine framework for evaluating stand-alone, versus insight-driven, seasonal initiatives
• Develop and improve global site planning process from planning to editorial to end point executions that inspires basket building and shopping across the site
• Lead weekly ‘walk the store’ meetings with executive team to present and navigate experiences and present learnings from the prior week
• Lead monthly and quarterly executive reporting and insight generation for home page and landing page performance in collaboration with Analytics that delivers crisp, actionable opportunities for improvement and new capabilities development
How you’ll know it’s right
• If you have the drive to think differently, driving results and solving problems in fun and innovative ways…
• If you have a passion and an eye for the customer perspective, compelling visual merchandising, and the shopper journey…
• If you enjoy taking risks and getting things done, in a dynamic, fast-paced environment...